5 Book Marketing Steps to Take Before You Publish

The most excellent book marketing approach unites online and offline elements, and if done correctly, it will improve the sales as well as the readership of your book.

Marketing is very important if you are doing a business because it helps you to earn a lot of new clients, retain current client, improve traffic to your business website, enhance client engagement, improve sales, boost up profits, etc. But, have you ever thought of marketing when you write a book of your own? If you haven’t thought of marketing your boo so far, you should think about it since it lets you to reach to more readers, improve the visibility of your book, increase the readers  of your book, and also to sell more books than ever before. Book Marketing is essential I you would like to achieve your goals.

It is very important for you as a book writer to understand the best and effective ok marketing tricks and ways to promote your book before you publish your book. Book marketing is really helpful and valuable for book publishers, self-publishing authors, book authors, and e-book publishers who wish for selling more books. A complete book marketing campaign brings into play a combination of tactics. It is possible for a book author to start an effectual book marketing campaign devoid of the support or assistance of book marketing professionals in the field.

The most excellent book marketing approach unites online and offline elements, and if done correctly, it will improve the sales as well as the readership of your book. Here are top and effective 5 book marketing steps to take before you publish:

  1. Make Use of Social Media

Keep in mind that book marketing campaigns definitely derive benefit from effective use of online social networks. Since, the majority of people around the world regardless of their age and gender spend much of their every day time in different social media sites; you can go a long way into promoting your book to a larger audience by capitalizing on social media. Social media networks including Facebook, twitter, LinkedIn, Pinterest, Instagram, etc, look like to be the center of attention of most book sales promotion these days.

You should create an account in all the social media sites and tell about your book that persuades the readers to buy your book once it gets published. Be social, active and engage with your readers in social media.  Share, and pass on information about your upcoming books with your readers in social media. Be active in your Facebook groups and social media accounts, and also try to take part in online forums. Share news of your book in diverse social media sites, but stay away from any buildup messages.

  1. Increase Your Web Presence

If you would like to sell more books and also to take your book to more readers across the world, you should think about increasing your web presence. You cannot thrive as a writer in the modern digital world without giving preference to developing web presence. Create accounts in different social media sites like Facebook, twitter, LinkedIn, Pinterest, Instagram, etc, so that readers can find you and your books. You should write about your upcoming books and post it on your social media accounts.

Make sure to update your visitors about the status of your forthcoming book.  If you have a website that includes every details of your book, you should implement best SEO methods to drive more traffic, improve the visibility of your website, and improve the sales of your book and also to enhance the readership of your book.  You have to inquire fans to post their reviews on your Facebook page and also in other social media sites.

  1. Build Your Fan Base

It is essential for you to build a community of fans and customers before you release your work to the general public. By the time your book comes out, you should have a solid base of readers and fans to work from. Remember that a loyal and strong fan base that was developed from marketing activities will aid you to sell more books and also to improve the readership o your book considerably.

You can build your fan base by means of beginning a FB campaign, starting a Google campaign to boost traffic to your site, connecting with other writers, engaging with readers, writing blog posts, keyword your blog posts, hosting guest bloggers, becoming a guest blogger, commenting on other blogs, becoming more active on different  social media channels and many more.

  1. Update Author Website or Blog

In the present day, the best parts of writers have got websites or blogs in order to inform their readers about their past works, current works and also the future works. It helps the writers to connect with their readers every time and also inform them when he publishes his next work or the genre or theme of the work. Updating author website or blog when writers are about to publish their book will help them to notify their readers about their upcoming book, its releasing date, etc.

When launching a book, you have got to invite people including reviewers, fans, media, readers, etc. An updated website or blog can o the job for the writer. An updated website or blog should have Author photo, Author bio, Book cover, Links to purchase the book, Links to purchase any past books, details about the book section, Social media links, Email sign up, etc. The objective of updated website or blog is to persuade visitors to stay on a publisher or author website, learn about a book, and provide them a reason to return again.

  1. Maximize Your Book’s SEO

One of the unavoidable elements of book marketing is SEO. The writers should maximize their book’s SEO if they would like to take their book to wider audience, enhance distribution and boost selling of their book. Effective SEO methods will aid every writer to gain the faith of prevalent audience and also to get traffic to author website or blog. One method to efficiently advertise your book and sell more books is to optimize the book’s metadata for search engines. Promote your book with certain Keywords and keyword phrases. It will assist you to allow search engines to easily find your books.

This post is contributed as Guest post by Susan Taylor.

I am Susan Taylor. I am working as a freelance writer for the past many years and I love writing which is the main reason for me to pursue my career in freelance writing. Presently, I work for dissertation writing services online and it helps me to deal with papers on a daily basis. I love writing blog articles whenever I get free time.

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Bestseller secrets unveiled: James Altucher and Mike Fishbein

James Altucher and Mike Fishbein disclose their marketing tips for growing your readership.

James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies, including Reset Inc. and StockPickr and Mike Fishbein is an inbound marketer and bestselling author. He writes about content marketing and personal development.

Subscribers and E-mails: What is happening?

Subscriber satisfaction is absolutely instrumental in email marketing success. Here are some more email marketing tips to boost your business.

Email marketing has revolutionized how brands communicate with the masses. At the heart of E-mail marketing lies the interaction between a business and its potential customer. The question remains, how effective is that interaction. Can advertising through email convert your subscribers to buyers? To understand that we must find out the exact details of the communication between subscribers and emails.

Everybody is going Mobile

Smartphones have changed the world just as computers did several decades ago. We virtually have the entire world on our palms! Where ordinary people see a massive technological achievement, marketers see a great opportunity. People are using smartphones more often than computers, resulting in a need for digital marketing to focus on shaping their strategies in consideration of mobile phone format. As of 2017, 44% of the world owns a smartphone. Not only is a vast portion of marketing emails being open on smartphones but there is also a low abandonment rate on them in comparison to computers. Most users will abandon an email after opening it on their desktop, which is much less likely to happen with a user checking their mail on mobile. Everybody is going mobile and so should all email marketing services if they want to survive the tough competition.

Putting in HTML’s on emails is a smart and attractive idea, but it is useless if half of your subscribers cannot see it. Seamless and well-structured emails will be preferred by subscribers over unorganized emails that are difficult to navigate through. Efficient email marketing is well integrated and formatted for both computers and smartphones.

Are Emails actually being read?

No matter how smooth your viewing experience is, how smartly written your content is and how exquisitely planned your campaign strategy is, you cannot force your subscribers to read your email! These things are extremely helpful and major reasons behind email marketing success but at the end of the day, it is all about how much attention each individual is paying for your brand.

Today, hundreds of brands market theirs through emails, which is why there is an influx of marketing messages on every user’s inbox and spam. This certainly does not help the case for email readability. Fortunately, the majority of marketing emails are still being opened and read by their respective subscribers.

However, there is a huge difference between reading and effective reading. Many readers just skim through emails, looking only at the juicy bits. Those juicy bits include things such as the use of power words, aesthetically pleasing designs and imagery and strong subject lines. As email marketing competition increases, it’s important to observe trends and share your email strategy accordingly. Marketers should rejoice that most of their emails are still being opened by subscribers but that could very well change unless your campaign is top-notch.

Gmail rules

Gmail is the undisputed king of email services. In the past 5 years, Yahoo and Hotmail have fallen to the incredible services provided by Google. Marketers should adapt to the times and prioritize Gmail over all others. They will also find that most of their subscribers are active on Gmail more often. Optimize your campaign in accordance with the preferences of the majority.

Guest post By Author Christian David

Guide to Promoting Your Social Media Accounts

You just need to determine the best social networks that will help you to promote your blogs successfully.

It’s not easy to spend time researching and making an effective content. The days that you have spent for that must be well-paid off. Thus, making a lot of people notice your content is the best way to suffice your effort. Social media has been a great help to promote any kind of business. You can always expect people to check your promotion since social media never run out users. If you have already got your Instagram, Facebook, Twitter, or any account, then you’re on the right track.

The Best Social Networks for Promoting Your Blog

It is not difficult to find a social network where you can promote your content since there are tons of social networking sites that have already existed for you. You just need to determine the best social networks that will help you to promote your blogs successfully. Here are some tips one how to settle with the best social networks for your blog promotion:

1. Know your target readers

This should be the first thing to consider. You need to identify your possible readers of your blogs. Know what social network they are into so that it will be easier for you to keep in touch with them and give them whatever updates you may have. So, if you expect your supporters as young, then you may choose to promote on Instagram or Facebook. Instagram users are fond of creative photos while Facebook ones are fond of videos, posts, etc. Your blog promotion will be successful if you find its real readers.

2. Know the traffic potential of your target social networks

After you have tracked your readers, then the social networks that they’re using should be your next objective. You gotta find out how strong is the traffic potential in each social network. You’ll only be able to do the analysis once you start getting traffic from those social networks. Facebook, Instagram, Twitter, Google+, Pinterest, and LinkedIn are some social networks that you may try.

When to Promote Your Content on Social Media

It is advisable that you promote your content on your social media on the same day that you publish it. After that, you must promote it again the day after and the week later. There should be a constant sharing of your content if you really want to make it popular. It’s social media so that you should not worry about sharing the same thing again and again.

Where to Promote Your Content On Social Media

Again, there are lots of social networks for you to promote your content. You may choose Instagram, Facebook, Twitter, Pinterest, or a little bit more formal ones like Google+ or LinkedIn.

You just need to base it on your followers or readers.

How to Promote Your Content on Social Media

It is undeniable that social media participation sometimes requires creativity, especially if you want to be known. Thus, showing your creativity for your blog promotion is a must for you. Posting creative photos on Instagram or Facebook is a great help. The users of those social media are attracted to very creative visuals. Of course, you’re not just going to show your creativity on visuals but also by your explanation, catchy words, and other factors.

This post is written by Alex Angeles

About the Author: Alex Angeles is a content writer for BuyRealMarketing whose credibility is focused on social media marketing. With her prowess, she perceives what a business needs and equip her social media marketing skills integrating the Buy Real Marketing services.

Interacting With Authors On Twitter

Twitter is a great tool, not just for promoting your work, but also for communicating with other authors. It is the perfect way to put yourself out there.

Most, if not all, living authors use Twitter. Twitter is a great tool for reaching out and speaking with other authors as well as publishers. When an author-for example, Lois Lowry-sees an enthusiastic tweet tagging them and praising their amazing talent, they tend to respond. This is not to say, “go kiss up to famous authors,” (although that helps, too ), but rather to put yourself in the light. When an author tweets back to you, other followers and authors see it and that leads them to your work.

Let’s face it, JK Rowling isn’t going to see a single tweet that says, “hey girl! I love your work!” She gets that all the time. Use Twitter as if it is still your Microsoft word, Google docs, PDF, whatever! Say inspired things, tweet often, and tag other authors when it’s relevent. Rowling may not see your “hey girl” tweet, but she may just see a response to her already posted tweet if it is something that came from the heart. More than that, she may even respond or retweet, starting a possible conversation. I gained a lot of followers on my personal Twitter for a response to a tweet that I tweeted from the heart:

Twitter is a great tool to use to become known and recognised and very well may earn you some street cred. Of you’re looking to be recognised as an author, it’s probably best to do these things from your author page rather than your personal one like I did. Remember, people like JK Rowling have A LOT of tweets to skim through each day, if you want to be noticed, say something worth hearing. Also, images help because they’re noticable.

And remember, #usehashtags

This post is contributed as Guest post by Violet Voright.

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