5 Book Marketing Steps to Take Before You Publish

The most excellent book marketing approach unites online and offline elements, and if done correctly, it will improve the sales as well as the readership of your book.

Marketing is very important if you are doing a business because it helps you to earn a lot of new clients, retain current client, improve traffic to your business website, enhance client engagement, improve sales, boost up profits, etc. But, have you ever thought of marketing when you write a book of your own? If you haven’t thought of marketing your boo so far, you should think about it since it lets you to reach to more readers, improve the visibility of your book, increase the readers  of your book, and also to sell more books than ever before. Book Marketing is essential I you would like to achieve your goals.

It is very important for you as a book writer to understand the best and effective ok marketing tricks and ways to promote your book before you publish your book. Book marketing is really helpful and valuable for book publishers, self-publishing authors, book authors, and e-book publishers who wish for selling more books. A complete book marketing campaign brings into play a combination of tactics. It is possible for a book author to start an effectual book marketing campaign devoid of the support or assistance of book marketing professionals in the field.

The most excellent book marketing approach unites online and offline elements, and if done correctly, it will improve the sales as well as the readership of your book. Here are top and effective 5 book marketing steps to take before you publish:

  1. Make Use of Social Media

Keep in mind that book marketing campaigns definitely derive benefit from effective use of online social networks. Since, the majority of people around the world regardless of their age and gender spend much of their every day time in different social media sites; you can go a long way into promoting your book to a larger audience by capitalizing on social media. Social media networks including Facebook, twitter, LinkedIn, Pinterest, Instagram, etc, look like to be the center of attention of most book sales promotion these days.

You should create an account in all the social media sites and tell about your book that persuades the readers to buy your book once it gets published. Be social, active and engage with your readers in social media.  Share, and pass on information about your upcoming books with your readers in social media. Be active in your Facebook groups and social media accounts, and also try to take part in online forums. Share news of your book in diverse social media sites, but stay away from any buildup messages.

  1. Increase Your Web Presence

If you would like to sell more books and also to take your book to more readers across the world, you should think about increasing your web presence. You cannot thrive as a writer in the modern digital world without giving preference to developing web presence. Create accounts in different social media sites like Facebook, twitter, LinkedIn, Pinterest, Instagram, etc, so that readers can find you and your books. You should write about your upcoming books and post it on your social media accounts.

Make sure to update your visitors about the status of your forthcoming book.  If you have a website that includes every details of your book, you should implement best SEO methods to drive more traffic, improve the visibility of your website, and improve the sales of your book and also to enhance the readership of your book.  You have to inquire fans to post their reviews on your Facebook page and also in other social media sites.

  1. Build Your Fan Base

It is essential for you to build a community of fans and customers before you release your work to the general public. By the time your book comes out, you should have a solid base of readers and fans to work from. Remember that a loyal and strong fan base that was developed from marketing activities will aid you to sell more books and also to improve the readership o your book considerably.

You can build your fan base by means of beginning a FB campaign, starting a Google campaign to boost traffic to your site, connecting with other writers, engaging with readers, writing blog posts, keyword your blog posts, hosting guest bloggers, becoming a guest blogger, commenting on other blogs, becoming more active on different  social media channels and many more.

  1. Update Author Website or Blog

In the present day, the best parts of writers have got websites or blogs in order to inform their readers about their past works, current works and also the future works. It helps the writers to connect with their readers every time and also inform them when he publishes his next work or the genre or theme of the work. Updating author website or blog when writers are about to publish their book will help them to notify their readers about their upcoming book, its releasing date, etc.

When launching a book, you have got to invite people including reviewers, fans, media, readers, etc. An updated website or blog can o the job for the writer. An updated website or blog should have Author photo, Author bio, Book cover, Links to purchase the book, Links to purchase any past books, details about the book section, Social media links, Email sign up, etc. The objective of updated website or blog is to persuade visitors to stay on a publisher or author website, learn about a book, and provide them a reason to return again.

  1. Maximize Your Book’s SEO

One of the unavoidable elements of book marketing is SEO. The writers should maximize their book’s SEO if they would like to take their book to wider audience, enhance distribution and boost selling of their book. Effective SEO methods will aid every writer to gain the faith of prevalent audience and also to get traffic to author website or blog. One method to efficiently advertise your book and sell more books is to optimize the book’s metadata for search engines. Promote your book with certain Keywords and keyword phrases. It will assist you to allow search engines to easily find your books.

This post is contributed as Guest post by Susan Taylor.

I am Susan Taylor. I am working as a freelance writer for the past many years and I love writing which is the main reason for me to pursue my career in freelance writing. Presently, I work for dissertation writing services online and it helps me to deal with papers on a daily basis. I love writing blog articles whenever I get free time.

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Write What You Know – Picking Your Subjects

There is a whole wonderful world of stories out there waiting for you based on your experience, areas of expertise, and willingness to research.

At one time or another, every writer has been given the advice, “Write what you know,” which is not bad advice when first putting pen to paper. A personal experience automatically gives you point of view, realistic dialogue, a good sense of time and place, and colorful descriptions of the event, even if the event is only about the time Aunt Tilly accidentally dumped a bowl of potato salad into Uncle Billy’s lap at the family reunion picnic (although I always laugh when I think about it).

“Write what you know” is not limited to personal experiences and can be expanded to “areas of expertise.” Take a look at the success of John Grisham, a lawyer, who used his knowledge to write a series of successful novels. Did he personally experience every case he wrote about? Nope, but he certainly knew about court procedure, language, the setting (he’s from the south), and the law. Same thing with Michael Crichton, a doctor, who was comfortable in the science genre, and came up with a broad range of stories, from Coma to Jurrasic Park, with a technical underlying theme.

How do you pick your subject if you have no area of “expertise?” First of all, I believe everybody has some area of expertise–cooking, camping, sports, etc. But if you don’t think so, then I have one word of advice, research. Want to write a sci-fi space novel? Read up, there is a ton of material in the newspaper, library or online.

There is a whole wonderful world of stories out there waiting for you based on your experience, areas of expertise, and willingness to research.

About the Author – Richard A Jones (@richallan)

Richard Allan Jones (pen name Rich Allan) is a published author – DRAFTED & IDENTITY CHECK, communications executive, actor, musician, singer, and songwriter. He is listed in Who’s Who in Entertainment and accredited by the Public Relations Society of America, holding an M.A. in Journalism and B.A. in Communications from the Ohio State University.

Subscribers and E-mails: What is happening?

Subscriber satisfaction is absolutely instrumental in email marketing success. Here are some more email marketing tips to boost your business.

Email marketing has revolutionized how brands communicate with the masses. At the heart of E-mail marketing lies the interaction between a business and its potential customer. The question remains, how effective is that interaction. Can advertising through email convert your subscribers to buyers? To understand that we must find out the exact details of the communication between subscribers and emails.

Everybody is going Mobile

Smartphones have changed the world just as computers did several decades ago. We virtually have the entire world on our palms! Where ordinary people see a massive technological achievement, marketers see a great opportunity. People are using smartphones more often than computers, resulting in a need for digital marketing to focus on shaping their strategies in consideration of mobile phone format. As of 2017, 44% of the world owns a smartphone. Not only is a vast portion of marketing emails being open on smartphones but there is also a low abandonment rate on them in comparison to computers. Most users will abandon an email after opening it on their desktop, which is much less likely to happen with a user checking their mail on mobile. Everybody is going mobile and so should all email marketing services if they want to survive the tough competition.

Putting in HTML’s on emails is a smart and attractive idea, but it is useless if half of your subscribers cannot see it. Seamless and well-structured emails will be preferred by subscribers over unorganized emails that are difficult to navigate through. Efficient email marketing is well integrated and formatted for both computers and smartphones.

Are Emails actually being read?

No matter how smooth your viewing experience is, how smartly written your content is and how exquisitely planned your campaign strategy is, you cannot force your subscribers to read your email! These things are extremely helpful and major reasons behind email marketing success but at the end of the day, it is all about how much attention each individual is paying for your brand.

Today, hundreds of brands market theirs through emails, which is why there is an influx of marketing messages on every user’s inbox and spam. This certainly does not help the case for email readability. Fortunately, the majority of marketing emails are still being opened and read by their respective subscribers.

However, there is a huge difference between reading and effective reading. Many readers just skim through emails, looking only at the juicy bits. Those juicy bits include things such as the use of power words, aesthetically pleasing designs and imagery and strong subject lines. As email marketing competition increases, it’s important to observe trends and share your email strategy accordingly. Marketers should rejoice that most of their emails are still being opened by subscribers but that could very well change unless your campaign is top-notch.

Gmail rules

Gmail is the undisputed king of email services. In the past 5 years, Yahoo and Hotmail have fallen to the incredible services provided by Google. Marketers should adapt to the times and prioritize Gmail over all others. They will also find that most of their subscribers are active on Gmail more often. Optimize your campaign in accordance with the preferences of the majority.

Guest post By Author Christian David

Guerilla Marketing for Authors

Guerrilla marketing is designed to cut through the clutter of traditional advertising so that there is no mystery about what is being advertised.

Like most writers, I hate marketing my work.  Even with publisher-backed works, it still falls to the author to do much of the marketing. There is a high degree of snobbery in the publishing world today. After all, it took Rowling years before she was able to realize her phenomenal success. But it is even more difficult for indie authors. The assumption is that because a work is self-published, it is somehow not worthy. Sadly, it is up to authors like us to change that mentality through the quality of our work.

I am convinced that the key to getting recognized as an independent author lies in our ability to create a personal brand for ourselves, and the best way to do that is through some of the creative and innovative, low cost strategies used in guerrilla marketing. This technique involves high energy and imagination and focuses on grasping the attention of the public at a more personal and memorable level. Guerrilla marketing is designed to cut through the clutter of traditional advertising so that there is no mystery about what is being advertised. The message is clear and concise.  “This book is unique and different from all the others in this genre because ________.”

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