5 Book Marketing Steps to Take Before You Publish

The most excellent book marketing approach unites online and offline elements, and if done correctly, it will improve the sales as well as the readership of your book.

Marketing is very important if you are doing a business because it helps you to earn a lot of new clients, retain current client, improve traffic to your business website, enhance client engagement, improve sales, boost up profits, etc. But, have you ever thought of marketing when you write a book of your own? If you haven’t thought of marketing your boo so far, you should think about it since it lets you to reach to more readers, improve the visibility of your book, increase the readers  of your book, and also to sell more books than ever before. Book Marketing is essential I you would like to achieve your goals.

It is very important for you as a book writer to understand the best and effective ok marketing tricks and ways to promote your book before you publish your book. Book marketing is really helpful and valuable for book publishers, self-publishing authors, book authors, and e-book publishers who wish for selling more books. A complete book marketing campaign brings into play a combination of tactics. It is possible for a book author to start an effectual book marketing campaign devoid of the support or assistance of book marketing professionals in the field.

The most excellent book marketing approach unites online and offline elements, and if done correctly, it will improve the sales as well as the readership of your book. Here are top and effective 5 book marketing steps to take before you publish:

  1. Make Use of Social Media

Keep in mind that book marketing campaigns definitely derive benefit from effective use of online social networks. Since, the majority of people around the world regardless of their age and gender spend much of their every day time in different social media sites; you can go a long way into promoting your book to a larger audience by capitalizing on social media. Social media networks including Facebook, twitter, LinkedIn, Pinterest, Instagram, etc, look like to be the center of attention of most book sales promotion these days.

You should create an account in all the social media sites and tell about your book that persuades the readers to buy your book once it gets published. Be social, active and engage with your readers in social media.  Share, and pass on information about your upcoming books with your readers in social media. Be active in your Facebook groups and social media accounts, and also try to take part in online forums. Share news of your book in diverse social media sites, but stay away from any buildup messages.

  1. Increase Your Web Presence

If you would like to sell more books and also to take your book to more readers across the world, you should think about increasing your web presence. You cannot thrive as a writer in the modern digital world without giving preference to developing web presence. Create accounts in different social media sites like Facebook, twitter, LinkedIn, Pinterest, Instagram, etc, so that readers can find you and your books. You should write about your upcoming books and post it on your social media accounts.

Make sure to update your visitors about the status of your forthcoming book.  If you have a website that includes every details of your book, you should implement best SEO methods to drive more traffic, improve the visibility of your website, and improve the sales of your book and also to enhance the readership of your book.  You have to inquire fans to post their reviews on your Facebook page and also in other social media sites.

  1. Build Your Fan Base

It is essential for you to build a community of fans and customers before you release your work to the general public. By the time your book comes out, you should have a solid base of readers and fans to work from. Remember that a loyal and strong fan base that was developed from marketing activities will aid you to sell more books and also to improve the readership o your book considerably.

You can build your fan base by means of beginning a FB campaign, starting a Google campaign to boost traffic to your site, connecting with other writers, engaging with readers, writing blog posts, keyword your blog posts, hosting guest bloggers, becoming a guest blogger, commenting on other blogs, becoming more active on different  social media channels and many more.

  1. Update Author Website or Blog

In the present day, the best parts of writers have got websites or blogs in order to inform their readers about their past works, current works and also the future works. It helps the writers to connect with their readers every time and also inform them when he publishes his next work or the genre or theme of the work. Updating author website or blog when writers are about to publish their book will help them to notify their readers about their upcoming book, its releasing date, etc.

When launching a book, you have got to invite people including reviewers, fans, media, readers, etc. An updated website or blog can o the job for the writer. An updated website or blog should have Author photo, Author bio, Book cover, Links to purchase the book, Links to purchase any past books, details about the book section, Social media links, Email sign up, etc. The objective of updated website or blog is to persuade visitors to stay on a publisher or author website, learn about a book, and provide them a reason to return again.

  1. Maximize Your Book’s SEO

One of the unavoidable elements of book marketing is SEO. The writers should maximize their book’s SEO if they would like to take their book to wider audience, enhance distribution and boost selling of their book. Effective SEO methods will aid every writer to gain the faith of prevalent audience and also to get traffic to author website or blog. One method to efficiently advertise your book and sell more books is to optimize the book’s metadata for search engines. Promote your book with certain Keywords and keyword phrases. It will assist you to allow search engines to easily find your books.

This post is contributed as Guest post by Susan Taylor.

I am Susan Taylor. I am working as a freelance writer for the past many years and I love writing which is the main reason for me to pursue my career in freelance writing. Presently, I work for dissertation writing services online and it helps me to deal with papers on a daily basis. I love writing blog articles whenever I get free time.

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If you are thinking about self publishing, you have to be prepared to sweat yourself.

Many had asked me on how to get the ball rolling to publish your own book. Self-publishing is a no joke business. You might get demotivated along the way. There are lots of hurdles that you have to overcome before you can see and touch your own book. That is why, I consider publishing my own book a personal triumph. I am going to write more about my own experiences in publishing my own books. In this article, I will outline to you the basic points that you need to know before you decide to self-publish your own book.

  1. A good manuscript

Even though you can write whatever you like because no one is going to reject your writing, you also need to gauge the interest of your readers. You have to know what is the genre that you want to get yourself into so that your books will sell. After all, this is an investment. You do not want to end up with stack of books lying around your bedroom, do you?

  1. Apply for ISBN

You can apply for ISBN number from the National Library of your country. For some countries, the application can be made online. They can also email you the ISBN number and bar code so that you do not have to pick them up. However, it is advisable for you to self pick-up the ISBN number and bar code because it is not that clear if it is scanned and email to you. A blurry image of the bar code will definitely affect your book. If you are planning to sell your books in the bookstores then they need to scan the bar code to keep it in their system. You really need a clear picture of the bar code.

  1. Proofreading service.

You need someone to check your writing. This is a must. If you give your manuscript to the publisher, they will help to find you one. But since you are self-publishing, then you need to find on your own. I just googled and found a few. You have a lot of choices online, so don’t worry. If you want to use the same proofreader as I did, just drop me an email (ziedanazri@gmail.com) and I will give you her contact. She did a terrific job with my manuscript. It was not that pricey and she even returned it back to me before the actual deadline. Very fast service!

  1. Professional designer.

A beautiful book cover is very important, as that is the first thing that the readers will be attracted to. Initially, I bought a software to make our own cover, but it did not turn out well. After I had converted my drawings into the software, we showed it to my families and friends. They thought that it was a cover design for children’s colouring book! I had to engage a professional service to do the cover design. And I think it is worth every penny that I paid for the service. You can see it for yourself now. I am very, very proud of the cover design. You too, can upgrade from something that looks like a children’s colouring book to a professionally drawn cover design.

  1. Printing.

This is one of the mistakes that I had made. Prior to printing the books, I received so many negative comments about my book that I was afraid to print many copies. So I go for digital printing. That’s the only place that accepts small scale book printing. I printed 200 copies at first and 80 copies were already sold after 2 days! If only I had known, I would have gone for off-set printing from the start. The minimum order for off-set printing is 1000 copies. So because of all the negative remarks, I decided to go for digital printing which costs me half of the sold price. If I had used off-set printing then the cost is way more cheaper and I might spend more on promoting the books as well as gaining access to local major book stores. Well, I learned from this mistake, and I will definitely go for off-set printing after this. But, if you are not sure and want to test the market before you start selling, then maybe you want to set aside some money for digital printing. The minimum order is 20 copies. Try printing 20 copies first and then if you feel that the readers are attracted to it, you can go for off-set printing after that.

  1. Added value.

My books have bookmarks attached to them. It was my idea to add value to the book. Of course there was cost involved. But I think the books look prettier with the bookmarks, so I decided to amortize the cost. You can do a lot of other things too to add value to the book. Maybe a calendar, a small notebook or a pen… bearing the same design as your book cover.

  1. Where do you sell?

I think this is the most difficult part. I am lucky that I have many students who are also excited to read my writings. Thank you guys! And I had to thank my hardworking Marketing Officer, my self-appointed husband, who would go out of his way just to promote my book. Seriously, I am too shy to be in front promoting the books. The way I see it, you really have to be brave and confident. For someone shy like me, it’s a big NO for marketing. So I have to think of other ways. Most writers are introverts so we do find it difficult to be in front even if it is to promote our own books.

  1. You must have some savings.

Without some savings, you will not go anywhere. Remember you are a self-publishing entity and that means no one is helping you in the process. You need money to pay for proofreading, designer, printing and promoting your books. You will only earn after your books start selling but how do you market your book if you do not have any money to start with?

  1. Do not listen to people.

There will be haters, there will be non-believers, and it is time for you to prove them wrong. It is because that I listened to all the critics that I made mistakes while printing. And I had to bear all the costs. So just believe in yourself. Do what your heart told you and pray. Everything will turn out fine. Put the critics behind you. That is where they are supposed to be, behind you. You are not one of them, so stay put and accept the challenges!

This post is contributed as Guest post by NURNAZIDA NAZRI.
Nurnazida Nazri used to teach law at the university for more than 10 years. She had self-published 3 books which are available at Amazon, Payhip and E-Sentral. Teaching and writing have always been her passion and she would be clueless if she missed them even for one day.
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New authors, learn from my mistakes.

The power of preperation

It is almost embarrassing that I learned this entire process the hard way. Maybe I can help you by learning from my mistakes. I only completed the eighth grade. Not my fault, just a fact. I am a story teller, a very good story teller. I am NOT an English major. Publishing a book isn’t only having a good story or a great story teller. There are technicalities that MUST be addressed first.

Ten or eleven years ago, I got in at the very beginning of the self publishing era. If you were fortunate enough to have found a publisher then none of this is for you. I am talking to self published authors. Today everything is different than back then. I only had a couple of choices to go to for self publishing. It cost quite a bit to have this done back then. Now you can realistically self publish for almost nothing. Here is my best piece of advice to all. Don’t rush ahead of yourself, and don’t edit your own book unless you were an English major.

I did just that. I was so anxious to get my book done that I didn’t spend the time, or the money to help myself professionally. I was so sure that a great story is all I needed. I thought people would overlook editing errors because my books were so good. WRONG, I received all 5 star reviews on Amazon. My covers were great, the stories were great. Interest was high and things were moving right along. Until I got my first one star review on Amazon, and it said, “I couldn’t finish this book because of the lack of editing.” Well that was that. I had to stop promoting my books. I just couldn’t sell an inferior product. After spending all that money to publish three of my books, and all for not. At the time I didn’t have the money to completely re-do my books. A few years went by and things happened. Finally my publisher called and said that a Hollywood production company was interested in one of my books. “ENTER” they paid to have Hollywood coverage done on all three of my books. That is where a professional reader does an in depth review of the book, then it goes on a list of producers, actors, and film makers. So anytime these movie people are looking for new content for media, my books are on that list to choose from. Well once I got the reviews back, everyone (including my publisher) was shocked at how good the reviews were. One of them actually said “Could be an Academy award level film.” Soon after that I was contacted by a real publishing company. They wanted to completely re-publish “ENTER” They didn’t want my other two books, just that one. New everything from editing to a new cover and all. I jumped on that and now “ENTER” will be out as a new book next month. After having that happen, I realized this was my opportunity to fix my entire mess. I hired a professional editing company and had both of my other books Edited and re-formatted. I am also going through Amazon (create space) to publish these new versions. Through Amazon, I will make twice as much on each book, and the only cost is to purchase books.

If you need anything from editing, cover design, e-book formatting, or anything you can’t do yourself, Create space has someone who will do it for you at an affordable price. If not, they will walk you through almost anything your books need so you can do it yourself.  Once I got rolling, I went through APEX reviews and had trailers done for all three books for under $300.00 total. They turned out so good, I decided to get “ENTER” done as an Audio book. It too will be done next month. I truly believe that Audio books are the future. Go to Amazon (ACX) and get your book made into audio for free, if you are willing to give up 20% to whomever does it. If you want to do it yourself, you can learn how at ACX also.  If you are not computer savvy, it is worth the 20% to have it done right. Or you can flat out pay for the read and not give up any percentage.  I truly advise that you give it a try.

So here I am, ten years later and it looks like I am going to get another shot at this. Next month my three, edited, books will be out, my audio book will be out, my trailers are done and I have my Hollywood coverage.

I have a good web site and now, if you google my name, I come up first. I am going to use everything I have learned and do this right. I hope through this post, it helps even one new author keep from making just one of the mistakes I made. Maybe it will at least give you some ideas on things you hadn’t thought of. I hope it helps someone.

Thanks for listening

April O’Brien