Why You Need a Marketing Plan Even With Traditional Publishing

Whether you are self-publishing or signing with a traditional publisher, having a marketing plan is vital for your book’s success. While the importance of an author-driven marketing plan seems obvious if you are self-publishing, it will also have a huge impact on sales if your book is traditionally published. Most traditional publishers will help you with marketing, but, unfortunately, this probably won’t be enough for you to just sit back, relax, and watch your book climb to the bestseller list.

Building an online platform, actively seeking out book signings, promoting your book on social media, and using your own connections to spread the word about your book can make the difference between a success and a flop. These are things that you, and only you, can do. If you have the budget, you might consider hiring a publicist to help you with this.

Ultimately, you are the best person to get out and market your book. And who could be better to promote a book than the author?

Here are 3 links about how to develop a marketing plan and why you should have one:

The Write Life: What’s Your Book Marketing Plan? 6 Crucial Steps to Include

The Creative Penn: Marketing Your Book

Jane Friedman: 3 Things Your Traditional Publisher Is Unlikely to Do

You can also find this post on my blog, Aspire: Begin Your Writing Journey, along with more blog posts and resources to help you on your writing journey.