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At First Glance: How the right cover can sell your book

I read as much as I write, even more, but like many other avid readers, I’m picky about what I choose to read. Because I’m an indie author, supporting other indie authors is important to me. Still, the process of whom to read can be difficult. Of course, there are the obvious choices: award-winning indie novels, or the best-selling indie books, however, I don’t always choose the well-worn path. In particular, I like to give new authors a try. Sometimes the choice I make can end up being a bad one, but more often than not, it pays off. How do I choose? It all starts with the cover.

When searching for a new book to sink my teeth in, I choose a genre that interests me, as we all do. After the genre, it’s the cover that nearly always seals the deal for me. Why? Because we are visual beings. Have you ever been scrolling past a post on facebook, or a pin on Pinterest and have to stop and check it out? Absolutely! Why? Because “90 percent of information that’s transmitted to the brain is visual” It’s no wonder that those who choose to create the most vibrant and alluring book covers get the most traffic.

I can give you an example. It’s not a secret that vampire fantasy is one of my favorite types of books. That being said, two years ago, I passed one by because the cover was less than appealing. This year, I came upon that same book (now a series) with a new dynamic cover, and I ordered it. My decision to get the book was mostly due to its new cover, and the fact that it was now free. It was a great book, but had the cover been up to par two years ago, I’d have gotten it then.

Writers can often spend years writing their masterpiece only to choose a cover that inadequately displays their work. Not to mention, the description; it’s the next thing to pull a reader in. It’s important to be as picky with the cover as you are with the content. If you have good prose and the right cover to match the genre, and finally, it melds with a good description or back matter—then you got me hooked.

If you’re going to write a book, give it a chance to sell. Get it professionally designed. Our eyes will thank you!

Credits/quotes: Humans Process Visual Data Better, www.t-sciences.com

All opinions are my own. Brenda Hickey (Contributed as Guest Post)

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