James Altucher is an American hedge fund manager, entrepreneur, bestselling author, and podcaster. He has founded or cofounded more than 20 companies, including Reset Inc. and StockPickr and Mike Fishbein is an inbound marketer and bestselling author. He writes about content marketing and personal development.
Email marketing has revolutionized how brands communicate with the masses. At the heart of E-mail marketing lies the interaction between a business and its potential customer. The question remains, how effective is that interaction. Can advertising through email convert your subscribers to buyers? To understand that we must find out the exact details of the communication between subscribers and emails.
Everybody is going Mobile
Smartphones have changed the world just as computers did several decades ago. We virtually have the entire world on our palms! Where ordinary people see a massive technological achievement, marketers see a great opportunity. People are using smartphones more often than computers, resulting in a need for digital marketing to focus on shaping their strategies in consideration of mobile phone format. As of 2017, 44% of the world owns a smartphone. Not only is a vast portion of marketing emails being open on smartphones but there is also a low abandonment rate on them in comparison to computers. Most users will abandon an email after opening it on their desktop, which is much less likely to happen with a user checking their mail on mobile. Everybody is going mobile and so should all email marketing services if they want to survive the tough competition.
Putting in HTML’s on emails is a smart and attractive idea, but it is useless if half of your subscribers cannot see it. Seamless and well-structured emails will be preferred by subscribers over unorganized emails that are difficult to navigate through. Efficient email marketing is well integrated and formatted for both computers and smartphones.
Are Emails actually being read?
No matter how smooth your viewing experience is, how smartly written your content is and how exquisitely planned your campaign strategy is, you cannot force your subscribers to read your email! These things are extremely helpful and major reasons behind email marketing success but at the end of the day, it is all about how much attention each individual is paying for your brand.
Today, hundreds of brands market theirs through emails, which is why there is an influx of marketing messages on every user’s inbox and spam. This certainly does not help the case for email readability. Fortunately, the majority of marketing emails are still being opened and read by their respective subscribers.
However, there is a huge difference between reading and effective reading. Many readers just skim through emails, looking only at the juicy bits. Those juicy bits include things such as the use of power words, aesthetically pleasing designs and imagery and strong subject lines. As email marketing competition increases, it’s important to observe trends and share your email strategy accordingly. Marketers should rejoice that most of their emails are still being opened by subscribers but that could very well change unless your campaign is top-notch.
Gmail is the undisputed king of email services. In the past 5 years, Yahoo and Hotmail have fallen to the incredible services provided by Google. Marketers should adapt to the times and prioritize Gmail over all others. They will also find that most of their subscribers are active on Gmail more often. Optimize your campaign in accordance with the preferences of the majority.
Guest post By Author Christian David
It’s not easy to spend time researching and making an effective content. The days that you have spent for that must be well-paid off. Thus, making a lot of people notice your content is the best way to suffice your effort. Social media has been a great help to promote any kind of business. You can always expect people to check your promotion since social media never run out users. If you have already got your Instagram, Facebook, Twitter, or any account, then you’re on the right track.
The Best Social Networks for Promoting Your Blog
It is not difficult to find a social network where you can promote your content since there are tons of social networking sites that have already existed for you. You just need to determine the best social networks that will help you to promote your blogs successfully. Here are some tips one how to settle with the best social networks for your blog promotion:
1. Know your target readers
This should be the first thing to consider. You need to identify your possible readers of your blogs. Know what social network they are into so that it will be easier for you to keep in touch with them and give them whatever updates you may have. So, if you expect your supporters as young, then you may choose to promote on Instagram or Facebook. Instagram users are fond of creative photos while Facebook ones are fond of videos, posts, etc. Your blog promotion will be successful if you find its real readers.
2. Know the traffic potential of your target social networks
After you have tracked your readers, then the social networks that they’re using should be your next objective. You gotta find out how strong is the traffic potential in each social network. You’ll only be able to do the analysis once you start getting traffic from those social networks. Facebook, Instagram, Twitter, Google+, Pinterest, and LinkedIn are some social networks that you may try.
When to Promote Your Content on Social Media
It is advisable that you promote your content on your social media on the same day that you publish it. After that, you must promote it again the day after and the week later. There should be a constant sharing of your content if you really want to make it popular. It’s social media so that you should not worry about sharing the same thing again and again.
Where to Promote Your Content On Social Media
Again, there are lots of social networks for you to promote your content. You may choose Instagram, Facebook, Twitter, Pinterest, or a little bit more formal ones like Google+ or LinkedIn.
You just need to base it on your followers or readers.
How to Promote Your Content on Social Media
It is undeniable that social media participation sometimes requires creativity, especially if you want to be known. Thus, showing your creativity for your blog promotion is a must for you. Posting creative photos on Instagram or Facebook is a great help. The users of those social media are attracted to very creative visuals. Of course, you’re not just going to show your creativity on visuals but also by your explanation, catchy words, and other factors.
This post is written by Alex Angeles
About the Author: Alex Angeles is a content writer for BuyRealMarketing whose credibility is focused on social media marketing. With her prowess, she perceives what a business needs and equip her social media marketing skills integrating the Buy Real Marketing services.
Whether you are self-publishing or signing with a traditional publisher, having a marketing plan is vital for your book’s success. While the importance of an author-driven marketing plan seems obvious if you are self-publishing, it will also have a huge impact on sales if your book is traditionally published. Most traditional publishers will help you with marketing, but, unfortunately, this probably won’t be enough for you to just sit back, relax, and watch your book climb to the bestseller list.
Building an online platform, actively seeking out book signings, promoting your book on social media, and using your own connections to spread the word about your book can make the difference between a success and a flop. These are things that you, and only you, can do. If you have the budget, you might consider hiring a publicist to help you with this.
Ultimately, you are the best person to get out and market your book. And who could be better to promote a book than the author?
Here are 3 links about how to develop a marketing plan and why you should have one:
You can also find this post on my blog, Aspire: Begin Your Writing Journey, along with more blog posts and resources to help you on your writing journey.
Most, if not all, living authors use Twitter. Twitter is a great tool for reaching out and speaking with other authors as well as publishers. When an author-for example, Lois Lowry-sees an enthusiastic tweet tagging them and praising their amazing talent, they tend to respond. This is not to say, “go kiss up to famous authors,” (although that helps, too ), but rather to put yourself in the light. When an author tweets back to you, other followers and authors see it and that leads them to your work.
I love your excitement! All readers should be so enthusiastic!
— Lois Lowry (@LoisLowryWriter) September 13, 2016
Let’s face it, JK Rowling isn’t going to see a single tweet that says, “hey girl! I love your work!” She gets that all the time. Use Twitter as if it is still your Microsoft word, Google docs, PDF, whatever! Say inspired things, tweet often, and tag other authors when it’s relevent. Rowling may not see your “hey girl” tweet, but she may just see a response to her already posted tweet if it is something that came from the heart. More than that, she may even respond or retweet, starting a possible conversation. I gained a lot of followers on my personal Twitter for a response to a tweet that I tweeted from the heart:
My favourite answer so far! pic.twitter.com/9mcEnlbGeQ
— J.K. Rowling (@jk_rowling) September 30, 2016
Twitter is a great tool to use to become known and recognised and very well may earn you some street cred. Of you’re looking to be recognised as an author, it’s probably best to do these things from your author page rather than your personal one like I did. Remember, people like JK Rowling have A LOT of tweets to skim through each day, if you want to be noticed, say something worth hearing. Also, images help because they’re noticable.
And remember, #usehashtags
This post is contributed as Guest post by Violet Voright.
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Since the inception of digital marketing, the landscape has changed the way we socialize advertise. Facebook/Amazon/google/twitter/ to name a few burst onto the scene taking up a lion’s share of income revenue stream from giant conglomerates.
We live in a world where our business survival depends on information and implementation of the knowledge attained.It’s either embrace cyberspace or suffer financial consequences .
Based on a survey written by knoxweb.com the web is responsible for 2.2 trillion dollars in sales accounting for 64% of all in-store sales. If that figure isn’t enough to get your juices flowing check this statistic out .
There 2.7 million blog post published every day (Knoxweb.com) , more than 2.9 billion people use google search daily (knoxweb.com)
By the year 2017 sources say there will be more traffic on the internet than in all other years combined (source Knox web)
As you can see There is enough Low-hanging fruit and liquid going around to wet your appetite but you have to incorporate a few techniques and formulas in order to surf the wave .
Below are a list of assets that you need now:
Learn how to convey your message effectively. Throughout our day to day movements, we are involved in conversations about various things. I know it sounds common but it is a tool that we as business owners/affiliates/marketers under-use.
Allow me to draw an analogy,there are 3.26 billion human beings using the internet,facebook has 1.55 billion.Time to Remove the mist from our eyes and start using these platforms to engage with our demographic audience.
At times you will be gungho on your quest to accomplish money making goals, Yes I said it “money making” because it is tossed around the web as if it can be accomplished with the snap of a finger with very little thought.It is not hard but more so an art.Before I drill down a little deeper take into consideration that 70 % of marketers lack a consistent or integrated content strategy Altimiter.
The greatest asset to have is the ability to resolve. Whilst I have seen,heard my fellow affiliates dialogue,they seem to place more emphasis on curation and endurance when in fact there should be a balanced mix of intent /creation/dedication.Intent Is When oneAnalyzes issues based off of quantifiable data , personal feedback and responds accordingly.
Tools are essential to help achieve our goals in the world of commerce tooFor instance,I am guilty of not having a lead capture page ,the very instrument I need to capture my prospects email/phone number.
What will happen if you show up to change a car tire without levers /wrenches /tire plugs ,Your job will be much harder.Fortunately ,the tools needed for our Ecommerce needs are downloadable no lifting required , an investment of time and money.
Take a look at what specific mindset and utensils are needed to help you cope in an era of social media supremacy.
An auto responder hosts your email list and gives you the affordability to craft emails to your audience on auto pilot depending on your preference while you attend to the daily routine of your life.
Distractions ,spam,scams are a part of the package so we have got to navigate by having a detailed plan in place as to what we want to achieve and how best can we go about doing it.
Before I drill a little deeper take into consideration that 70 % of marketers lack a consistent or integrated content strategy Altimeter.
Focus and strategy Compliment Each-other .
Personally, I need to boost my strategy too so there is no need to feel as if your the only person that needs to buck up.
Monday you are kicking ass online Tuesday your kind of sluggish nothing seems to blend. This is a problem that all marketers face as we are imperfect . Fortunately, we can remedy the issue,As we tons of information floating around to cure the problems.
The focal point is solution orientated. Yes, it takes the time to measure/read data/research but doing so enables you build authority and become a trusted source.
How do you feel about digital marketing ? Feel free to comment share your thoughts.
This Post is contributed as Guest Post by Jamel Hassell